The videos of employees’ stories contain employees’ utterances that may indicate how the employees perceive themselves and the company. Best selected stories are made into video case studies shown at the annual leadership conference and shared with interviews on digital channel (Youtube, Facebook, etc). The platform demonstrates the most recent, highest rated, and most commented employee stories.
Any employee can nominate a colleague who fits this criteria, rate & also give comments via Heroes platform. It is a CSR program for employees who have shown extraordinary initiative, integrity, and commitment to the company.
In line with the company’s social missions, Unilever creates an internal CSR program called Unilever Heroes. It leads fast-moving consumer goods and many of these brands have long-standing, strong social missions, including Lifebuoy’s drive to promote hygiene through hand washing with soap, and Dove’s campaign for real beauty. The company has 400 brands worldwide focusing on health and well-being and its products are sold in over 190 countries. The present paper discusses Employee-Company (E-C) Identification in Heroes program at Unilever Company.
0 kommentar(er)
